OnePay enhances its crypto platform with new tokens to ease entry for beginners, aligning with its superapp model.
OnePay, a Walmart-backed banking app, has added over a dozen new cryptocurrency tokens to its platform, targeting customers who are new to crypto. The additions include SUI, Polygon (POL), Arbitrum (ARB), Solana (SOL), Cardano (ADA), Bitcoin Cash (BCH) and PAX Gold (PAXG), following its initial launch in January with Bitcoin (BTC) and Ethereum (ETH).
Ron Rojany, OnePay’s general manager for Core App and Crypto, stated that the selections prioritize assets with high demand, liquidity, regulatory clarity and long-term utility. He emphasized that OnePay focuses on a curated set of tokens that align with customer usage rather than chasing trending assets.
OnePay's Expansion and Services
OnePay positions itself as a U.S. version of a superapp, similar to China’s WeChat, offering integrated services like high-yield savings accounts, credit and debit cards, loans, wireless plans and a digital wallet. This wallet allows seamless use at Walmart stores and online, building on Walmart’s fiscal 2025 net sales of $462.4 billion.
The app reports strong engagement from new crypto users seeking an easy entry point, though specific adoption figures remain undisclosed. OnePay aims to create a trusted and intuitive experience for everyday customers amid growing interest in digital assets.
In the broader fintech landscape, other companies are pursuing similar superapp models. Coinbase plans to offer credit cards, payments and Bitcoin rewards, while Japan’s Startale Group is developing a platform for payments, asset management and onchain services.
U.S. Securities and Exchange Commission Chairman Paul Atkins has expressed support for superapps that integrate multiple financial services under one regulatory framework. He directed staff in July to develop guidance for such platforms, potentially facilitating trading, lending and staking of digital assets.
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